Why parents are impressed by schools that are able to transport pupils from A to B

What most of us remember most positively about our own school days are the days that stand out – and that often means the days that were different, the days when we left the school and went elsewhere.

Parents are inclined to be impressed by schools that offer their pupils regular opportunities to learn outside the classroom because they know from personal experience as well as from research on the subject that such experiences are highly valuable to a child’s education.

Schools that have a minibus are more able and therefore more likely to offer their pupils a wealth of such learning experiences.

And it is these schools that are likely to attract prospective parents.

However, because every other school prides themselves on offering such experiences to their pupils, it is unlikely that prospective parents will just take your word for it.

So you are going to have to prove it.

An effective way to do this is by logging these learning outside the classroom experiences on to your school’s website or blog for parents to see.

You will need to have a page that says, “Learning Outside the Classroom” and a link to it from the home page of the school’s website which will direct parents to your log.

The log might well include the date of the trip, the name of the group (eg Year 10 history students), the place visited, and the reason for the visit.

Of course, having a school minibus which is modern, safe and itself a positive advertisement for the school is key to being able to offer your pupils regular learning outside the classroom experiences in the first place – which is why Benchmark focuses on leasing minibuses.

Leasing the minibus means that you don’t have to raise money to buy the minibus from years of fundraising. All you have to do is ensure that you have the monthly leasing fee available – and then you can proceed.

You can find more information on our website or give us a call on 01753 859944.